Clarity, Confidence and Connection – All in One Energising Day
Struggling to explain what you do? Finding it hard to attract the right people? You’re not alone – and you’re in the right place.
This practical and interactive one-day workshop is designed to help solo business owners and entrepreneurs like you get clear on who you serve, what you offer, and how to talk about it – without jargon, stress or second-guessing.
We use applied improvisation to shift habits, unlock fresh thinking and help you communicate with confidence. You’ll walk away with clarity, energy and a message that finally feels true to you.
Upcoming Dates


About Seize the NICHE
What is the Seize the NICHE?
A one-day, in-person workshop that helps business owners explore and define their niche and ideal client in a way that feels intuitive, energising and productive.
We blend psychology, strategy and the playful techniques of applied improv to get you out of your head and into action. This isn’t about overthinking your LinkedIn headline – it’s about understanding what makes your work unique and who really needs it.
What can I expect?
A friendly, fast-paced day packed with exercises, discussion and aha moments.
Led by Paul Speirs and Victoria Hogg, you’ll work alongside a group of fellow solo business owners in a welcoming, supportive environment.
The session is active – you’ll be moving, writing, sharing ideas and trying things out. And yes, you’ll laugh a lot.
What can I take away?
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A clear, confident niche
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A real understanding of your ideal client
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Messaging that connects
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Insights you can apply immediately
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A more grounded, authentic way to talk about your work
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And new energy for your business