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Seize the NICHE Workshop

A one-day workshop to unlock your niche, define your ideal client and refine your message – using applied improvisation.

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Clarity, Confidence and Connection – All in One Energising Day

Struggling to explain what you do? Finding it hard to attract the right people? You’re not alone – and you’re in the right place.
This practical and interactive one-day workshop is designed to help solo business owners and entrepreneurs like you get clear on who you serve, what you offer, and how to talk about it – without jargon, stress or second-guessing.
We use applied improvisation to shift habits, unlock fresh thinking and help you communicate with confidence. You’ll walk away with clarity, energy and a message that finally feels true to you.

Upcoming Dates

Seize the NICHE Workshop
Seize the NICHE Workshop
16 Oct 2025, 09:30
London: precise location to be decided

About Seize the NICHE

What is the Seize the NICHE? 

A one-day, in-person workshop that helps business owners explore and define their niche and ideal client in a way that feels intuitive, energising and productive.
We blend psychology, strategy and the playful techniques of applied improv to get you out of your head and into action. This isn’t about overthinking your LinkedIn headline – it’s about understanding what makes your work unique and who really needs it.

What can I expect?

A friendly, fast-paced day packed with exercises, discussion and aha moments.
Led by Paul Speirs and Victoria Hogg, you’ll work alongside a group of fellow solo business owners in a welcoming, supportive environment.
The session is active – you’ll be moving, writing, sharing ideas and trying things out. And yes, you’ll laugh a lot.

What can I take away?

  • A clear, confident niche

  • A real understanding of your ideal client

  • Messaging that connects

  • Insights you can apply immediately

  • A more grounded, authentic way to talk about your work

  • And new energy for your business

Testimonials

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“I was blown away by the generosity, camaraderie, wit and positivity that everyone brought to the day and how much enrichment and learning was involved.”

Dr Lorna Pakkiri

NHS Paediatric consultant, West Middlesex Hospital

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