top of page

Free Webinar

The Business
Niche Connection

Find clarity in your niche, connect with your ideal client, and shine a light on your offer, using the science of applied improvisation.

Online Meeting

Feeling fuzzy about your business focus?

When your niche feels vague and your audience undefined, it’s hard to build momentum. That’s where this free one-hour webinar comes in.
The Business Niche Connection introduces you to our unique Business Beacon Creator – a tool designed to help you define your niche, identify your ideal client, and build stronger, more meaningful connections.
You’ll get a taster of the applied improvisation techniques that underpin our approach – and leave with fresh clarity, new ideas and a clear next step.

Upcoming Dates

We don't have any available dates at the moment. Join our mailing list to hear about all upcoming events and courses.

About The Business Niche Connection

What is The Business Niche Connection?

A free, live, 60-minute online session for entrepreneurs and solo business owners who feel stuck when it comes to niching and messaging.
We’ll introduce you to our Business Beacon Creator, a framework that looks at Niche, Ideal Client, Connection, Habitat and Evergreen potential – helping you map out your next move with confidence.

What can I expect?

The session is interactive, energising and 100% pitch-free.
Led by Paul and Vic, it blends big thinking with practical tools you can take away and use. Whether you’re totally unsure or just looking to refine your message, you’ll leave with clarity, direction and renewed focus.

What can I take away?

  • A clearer understanding of your niche

  • Insights into your ideal client’s mindset and habits

  • A blueprint to help you communicate with impact

  • A peek into how applied improv helps unlock strategy

  • First access to the full Seize the NICHE workshop

The Business Beacon Creator

The Business Niche Connection reveals the secrets behind the Business Beacon Creator: the blueprint that identifies your niche and ideal customer.

N.I.C.H.E - Niche

Are you missing out on work because clients aren’t sure WHAT you do? We guide you, using improv techniques, to become clearer and compelling with your service offer.

bottom of page